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The occasions · Partner & Dealer Awards

Recognition That Travels Outside the Company

Dealer of the year, top distributor, channel partner recognition. Given at a conference, in front of competitors, to somebody who chose to work with you.

Send the occasion, the quantity, the date and the budget per piece. You get a straight answer, including whether silver is the wrong choice here.

Solid

Sterling or fine silver — not plated, not filled

Hallmarked

Purity marked on the piece itself

Ships

Nationwide, insured, to one address or many

Honest

We will tell you when crystal is the better buy

This award has an audience

A partner award is given in a room full of the recipient's competitors, and it ends up on a shelf in their office where their customers see it. It is doing marketing work for you long after the conference, which is a genuinely different job from an internal award and it justifies a different budget.

These awards also tend to be given in a compressed sequence at a conference, which means several categories handed over in a few minutes. Pieces that photograph well and read clearly from a short distance matter more here than detail that rewards close inspection nobody will give it.

What matters here

  • It will be displayed publicly, so it has to look right on a shelf.
  • Your identity should be present but not dominant.
  • The recipient's name matters as much as the category.
  • Quantity is usually small — a handful of categories.
  • Presentation on stage, which means it has to photograph well.

Where it ends up

On a shelf in the recipient's office, visible to their customers and their staff, for years. That is genuinely valuable to the company that gave it, and it is why restraint about your own branding pays.

An award that is mostly your logo reads as marketing material and gets turned to face the wall. One that is mostly about the recipient gets displayed facing out, which is where your name is actually seen.

How we handle it

  1. 01Design something a partner will actually display.
  2. 02Balance your branding against the recipient's recognition.
  3. 03Engrave category and recipient clearly.
  4. 04Produce a consistent set across the award categories.
  5. 05Ship to the venue or to the partner directly, insured.

Keep your logo restrained. An award that is mostly your branding reads as a marketing item and gets shelved facing backwards. One that is mostly about the recipient gets displayed facing out — which is where your name gets seen.

Said plainly

Where we stop

If every dealer receives one, it is not an award, it is a gift. That is a legitimate thing to give and it should be budgeted as merchandise rather than as recognition.

FAQ

Common questions

How prominent should our logo be?
Restrained. An award that is mostly your branding gets shelved backwards.
Can we do several categories?
Yes, as a consistent set with different engraved categories.
Can you ship straight to the venue?
Yes, insured, timed to the event.
What if every partner gets one?
Then it is merchandise rather than recognition, and it should be budgeted that way.

Next step

Run it both ways before you decide.

No credit check and no obligation. Tell us what you hold and what the money is for, and if selling is the better answer for your situation you will be told that first.